ReachOut
Web Application Design & Development | Case Study
Overview
ReachOut is a web application tailored to bridge the gap between organization workers seeking employment for ex-offenders and employers who are open to second-chance hiring. By leveraging AI and integrating tools directly within the platform, the app is designed to optimize the job search/hiring process, expediting the reintegration of ex-offenders into society.
Role
UX/UI Designer & Researcher, Front-End Developer
Timeline
September 2024 – December 2024
Tools Used
Figma, NextJS, ShadCn
Problem Identification
Through user surveys and secondary research, 3 key problems were identified:
Absence of a Centralized Platform
Organization workers expressed frustration with having to switch between multiple different tools.
Limited Access to Resources
Employers indicated hesitation towards second-chance hiring due to the lack of legal resources.
Poorly Regulated Job Boards
Both organization workers and employers felt it was time-consuming going through job boards due to the lack of regulations and maintenance regarding postings.
User Personas
Solution
ReachOut addresses the challenges identified by providing a one-stop platform that integrates seamless tracking and communication tools to streamline collaboration between organization workers and employers. By consolidating tools and resources into a single, user-friendly interface, ReachOut eliminates the need for organization workers to navigate multiple platforms, saving time and reducing frustration. The platform's AI-powered job matching ensures that job seekers are paired with opportunities that align with their skills and experience, addressing the inefficiencies of poorly regulated job boards.
User Flow
Two different user flows were created to accommodate the target user groups of employers and organization workers.
Features
1. AI-Powered Job Matching
2. Application Tracking
3. Applicant Tracking
Style Guide
The styling of the web app is designed to align with values of trust, connection, and support. By carefully choosing colors and imagery that evoke warmth and security, ReachOut creates an environment where the diverse user base of nonprofit workers, ex-offenders, and employers feels safe and empowered.
Promotional Materials
Printed Materials
